Infographic — Color Psychology

Infographic

I created the infographic about color. I first found the data about the color of logo design and got interested in color psychology.

 What is Color Psychology?

Color psychology is the science of how color affects human behavior. It is a branch of the broader field of behavioral psychology. Color psychology is a must-study field for leaders, office managers, architects, gardeners, chefs, product designers, packaging designers, store owners, and even expectant parents painting the nursery for the new arrival!

Color is critical. Our success depends upon how we use color. Color influences our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.

Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects first impressions. So, the bottom line is to use the right colors, and you win.

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