USA TODAY and Vox

This post compares two news sites that is popular today: USA TODAY and Vox. It examines the way of journalism.

This is the collaborative work by Wenhui Qiu, Miho Tanaka, and Risako Tani

— Is this site journalism? Why or Why not? Is it both, and if so, how? Show/give examples.

USA TODAY is journalism. The site contains the name who writes the article, the date it was published, and the photo credit on each topics. These elements are inevitable with journalism to gain the credibility. Moreover, journalism has to tell people what really happened and what they might not have known already. In this sense, the latest post of this site was published on 8: 38 a.m. February 10, 2015. It means they provide the brand-new news to us. Furthermore, they specify the name of executive and editor and contact information. It makes this site more authentic.

Vox provides very specific information about people who engage in creating posts(See below). It could be the enough reason to be trusted. And we can see the archives according to the author. In common with USA TODAY, they offer posts in sequence by minutes.

Screenshot 2015-02-11 15.44.43

Screenshot 2015-02-11 15.45.07

From “Barack Obama: The Vox conversation , by Ezra Klein”

— How does the site incorporate “citizen journalism,” social commentary input, or sources pulled from average citizens?

USA TODAY offers the page, The Editorial Board, as citizen journalism. It is separated from the news staff and examines news from readers’ perspective. Also, they links with many social media: Facebook, Twitter, google, Instagram, Linked in, Tumblr, YouTube, Pinterest. It leads readers to communicate with themselves about the content. Also, they allows readers to participate in the nation’s conversation. They can comment on stories, recommend stories to friends by sharing posts via Facebook and Twitter, interact with newsroom staff, and create personas that allow them to seek out and talk with other USATODAY.com readers.

Likewise, Vox doesn’t encourage citizen journalism. They also don’t offer the place readers can comment on posts. They links with Facebook, Twitter, YouTube, google and RSS feed. Compared to USA TODAY, they don’t use social media so much. In terms of the number of people sharing each post, this site exceeds USA TODAY.

— How does the site source its information? What type of sources do they use and how are sources incorporated in the reports?

USA TODAY tags information about the post at the bottom of each posts.

Vox offers related reading at the bottom of each page and incorporates hyperlinks to relevant sources. And there are lots of photographs, charts, and tables in articles. These elements help readers understand the story easier. They have 10 own reporters for VOX, who gathers information, and several writers that puts the report into words.

— What’s the writing style? Is it straightforward? Dry? Poetic? Long form?

Since they are both news sites, the writing styles of both of them are pretty straightforward to the points they want to mention or make. For USA Today, most of the news are pretty short and they contain a lot of pictures and videos. Whereas Vox has news with different lengths; there are some short ones and some long ones. Vox also seems to use less pictures than USA Today.

— How does the site establish credibility of both the brand and reporters?

USA TODAY has name of the reporter and the title of the reporter if have one. A lot of USA Today reporters and some others.

VOX has both the name of the reporter and the email address and twitter account.

— How does the site make money? Where/how are ads used? Who advertises?

One thing they have in common is that they both have advertisements on their websites. One thing interesting about ads on USA Today is that it has relevant ads in different sections. For example, for “travel” section, ads are all about airways and hotels. Vox obviously has more ads than USA Today and most of them are about cars and banks. In terms of credibility, USA Today has its own journalists as well as some journalists from other. It includes the name of the journalist on the top of the page. Vox not only gives the name of the reporter, but also the reporter’s email address and twitter account.

— How often is the site updated?

USA TODAY: 24/7

Vox: 24/7

— How is multimedia used? visuals? graphics? how are stories packaged? is it entertaining?

USA TODAY doesn’t make the audience sick of reading, but the site uses all words, pictures and videos about each post. The words are a readable length, and the videos are generally about a minute long which would not take much of our time. Moreover, they provided us a space like a column to share our opinion towards the post. We can see peoples comments, and can have a sort of discussion through online.

For this Vox, each post basically has a huge picture, and words follows after with having several sub titles. The words are dispassionately written, and we can not see much effort in making us entertained.

— Favorite things about the site? Least favorite?

As I kind of mentioned in the previous question, I like how USA TODAY provides us in various ways for each post; words, pictures and videos. It gives us more information then just reading a paragraph by seeing the news visually. However, before the video, there is always an advertisement approximately 15 seconds long which for me is quite long enough to shift on to a new page. To add, about the comments, I definitely think its an great idea to share idea with others all around the world, however the layout of it is kind of not clear and its hard to determine whether if its an comment or an another post.

As to Vox, I like how the whole page is standardized in a same theme, using yellow in various places, but I basically do not like this site. I don’t like the layout of the page. It is very difficult to find where things are, and the top page itself is just too long. I would definitely not chose this page compared with other news websites.

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