Personal Portfolio Website

This is the final project of my Digital Communications class.

Here is the site link. >>>


Screenshot 2015-05-05 23.58.29


Visual Storytelling

This post will be about The Aesthetics of Editing, a chapter of Visual Storytelling– Videography and Post Production in the Digital Age. It is the work by Ronald J. Osgood and M. Joseph Hinshaw and describes how you can create effective and reasonable video shooting. They focus on the editing and show a lot of skill to make it professional with detail explanations and plenty examples. When you finish to read the chapter, you will get the significance of editing that you casually see daily.
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Infographic — Color Psychology


I created the infographic about color. I first found the data about the color of logo design and got interested in color psychology.

 What is Color Psychology?

Color psychology is the science of how color affects human behavior. It is a branch of the broader field of behavioral psychology. Color psychology is a must-study field for leaders, office managers, architects, gardeners, chefs, product designers, packaging designers, store owners, and even expectant parents painting the nursery for the new arrival!

Color is critical. Our success depends upon how we use color. Color influences our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.

Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects first impressions. So, the bottom line is to use the right colors, and you win.

Visual Grammar

     Reading images THE GRAMMAR OF VISUAL DESIGN second edition was published by Gunther Kress and Theo van Leeuwen in 2006. Reading Images focuses on the structures or ‘grammar’ of visual design – colour, perspective, framing and composition – provides the reader with tools to understand reading images and makes it a must for anyone interested in communication, the media and the arts.
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Business Cards

1. Personal Business Card– Front


I love to trip so I put the image of some suit cases on the front.
Font: Mistral Regular

2. Personal Business Card– Back


I put 10 places I have been to from last summer. I often post photographs on my Instagram so I write the account.
Font: Adobe Caslon Pro Bold

3. Professional Business Card– Front


I wanted it to be clean and easy to see so made it simple. I like the cherry blossom of the background. The font of my name makes it more look like more professional.
Font: Brush Script Std Medium

4. Professional Business Card– Back


To make it consistent, I chose cherry blossoms as the background as well. It is easy these information on this side with the contrast of black and white.
Font: Times New Roman Regular

Graphic Design

From this week, our class takes up a book called the 7 essentials OF GRAPHIC DESIGN by Allison Goodman. She is Professor in the Graphic Design department at Art Center College of Design, Pasadena, CA. The book is for beginners of a graphic design who want to make platforms spectacular. It helps you build a solid foundation and gives practical examples that illustrate each principle at work. This post will be about chapter 2 to 4 from the book.
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